Seven common Web-to-print mistakes
If you're starting to think about licensing or purchasing a
Web-to-print system for your
company — or if you're making plans to design & develop
your own Web-to-print system — it
will benefit you to take the time to gain a basic understanding of the issues
outlined below. Paying attention to these issues can make the difference
between a successful Web-to-print implementation and a failed one!
Citation Software offers Web-to-print systems from leading solution providers.
We offer a FREE consulting service to help you identify the best solution
for your technical requirements and budget. (We are compensated by the solution providers
that we represent.)
Web-to-print technology is an offshoot of
and variable-data-printing technology.
Our company has been involved with on-demand-printing technology and
variable-data-printing technology since 1986.
Call us at 888-260-7316 and allow us to help
guide your decision-making process. We are here to assist you!
MISTAKE #1: Developing a Web-to-print system that relies on programmers
for creating document templates.
We've talked with lots of people that have done this. Most of them regret it.
It is mostly a matter of economics. The main issue is this: If your
programmers need to be involved each and every time you want to create a new
document template (i.e., a new kind of document), creating a new template
will be a time-consuming and expensive process.
This situation creates job security for your programmers, but the costs that you'll
need to pay for each new template will be high — and if your
programmers are busy, you probably won't be able to get new templates onto
the system quickly enough to satisfy your customers.
How can you avoid this mistake?
Because your template-creation process will be expensive and slow, you
won't be able to compete effectively in the marketplace, because other
companies that didn't make this mistake will be able to get new
document templates onto their Web-to-print systems quickly, easily, and inexpensively.
Avoid this mistake by purchasing a well-designed, off-the-shelf,
state-of-the-art Web-to-print system
that comes with drag-and-drop template-creation software — or by
subscribing to a hosted (a.k.a. "ASP") system that has
drag-and-drop template-creation software and/or is operated by a
company with skilled people on staff that can create new templates
in a timely manner.
A well-designed system will have a rich set of features that
allow a non-programmer to
A system like this
generates template files containing built-in intelligence that does two important things:
- use industry-standard applications (such as Adobe InDesign, QuarkXPress, etc.)
to do most of the design work for your templates
- embed formatting information and complex conditional logic into a template.
- automatically creates the Web pages for the customer interface that's
needed for the template.
- allows the documents that are based on the template to to print properly.
MISTAKE #2: Using one kind of software to create files for on-screen display & proofing,
and using another kind of software to create printed documents.
Look at it this way:
If you're going to show a document on the screen and tell
your customer that it is a "proof," then it had better look exactly
like the document that will be printed. Otherwise, you might have an
The only way to ensure that what you show on the screen really looks like what
will be printed is to use the
same document-composition engine
to create both the on-screen documents (proofs) and
the printed documents.
We have talked with lots of people with Web-to-print systems that use two
two different document-composition engines: one for on-screen display & "proofing"
and another for printed documents. All of them are unhappy with this situation!
Among different document-composition engines, there are subtle differences and
sometimes not-so-subtle differences in the way that fonts are managed and rendered,
in the way that word-wrapping is done, in the way that line-spacing is handled, and more.
MISTAKE #3: Not having control over the template-creation process.
This issue was addressed when we discussed MISTAKE #1. We'll just touch on it again here.
Lots of Web-to-print implementations are commercial failures because it takes too long and/or it costs
too much money to get new document templates onto the system. When you're choosing a
Web-to-print system, be sure that you understand the template-creation process and
are comfortable with it.
If you are going to reply on your own employees for creating templates, make sure
the employees have the proper skills and training.
If you are going to rely on another company to create new
templates for you, be sure they are adequately staffed, adequately trained, and
prepared to dedicate resources to creating templates for you when you need them.
MISTAKE #4: Selecting a Web-to-print system that doesn't work well
with the printing equipment you plan to use.
You need to make sure
the document-composition engine
that's used by your Web-to-print
system can generate an output format that is compatible with the printing equipment
that will be used to print your documents. Otherwise, it might take much too long to
print the documents — or worse, you might not be able to print the documents at all!
MISTAKE #5: Choosing a poorly designed Web-to-print system, or choosing a
Web-to-print system that hasn't been tested adequately.
Web-to-print technology is young, and some companies are selling
Web-to-print systems that don't work well, either because they are poorly designed,
because they haven't been tested adequately, or both.
Insist on a trial period during which you can test the system to make sure it works
the way it is supposed to work and to make sure it works well for your purposes.
MISTAKE #6: Failing to plan for page-imposition and document-finishing operations.
Are you planning to use your Web-to-print system to create postcards? Business cards?
Saddle-stitched booklets? Calendars?
Generally, documents like these require extra workflow
When people are printing postcards, business cards, or
other kinds of small documents, they usually do imposition
so that they can put more than one document on a page; then they cut the documents
apart after they are printed.
Make sure your Web-to-print system can handle these extra workflow procedures. If you
plan to do in-line finishing, make sure your Web-to-print system can interface properly
properly with your printing equipment so everything will work smoothly for you.
And when people are printing saddle-stitched booklets or calendars that are folded in the middle,
they need to do imposition to rearrange the pages properly for bookletting. Also, the
booklets and calendars usually need to be stapled.
MISTAKE #7: Hosting a Web-to-print system in-house without adequate skills, training, and resources.
Some Web-to-print systems are "self-hosted" systems while others are
"ASP" systems (also known as "SaaS" systems).
As the term implies, a self-hosted system is a system that runs on a computer at your company,
or — if not on a computer that's physically located at your company's facility — a
computer that is under your company's
An ASP system is a system that runs on another company's computer. (The company on whose
computer the system runs is referred to as an Application Service Provider;
hence the abbreviations "ASP.")
ASP systems are usually a lot less expensive than self-hosted systems. In spite of this, though,
some companies feel they want to host their own Web-to-print systems.
There are many reasons why it's a good idea for some companies to host their own systems. Note, however,
that if you decide to host your own Web-to-print system, you should make sure you have what's needed
to handle it properly. For example:
- Does your company have a fast and reliable Internet connection?
- Are your personnel properly trained in network administration and Web-site administration?
- Are your personnel properly trained in security-related topics so your server can be
kept safe from hackers?
- If you've chosen a Web-to-print system that requires a dongle (hardware key), will you
be able to install the dongle on the computer you're planning to use for the Web-to-print
system? (This might be a problem if that computer isn't physically located at your company's
As stated above, our company has been involved with on-demand-printing technology and variable-data-printing
technology since the mid 1980s. We offer best-of-breed Web-to-print systems from several leading
vendors, and we offer a FREE consulting service to help you choose the right solution for your
technical requirements and budget.
We invite you to contact us to discuss your ideas and requirements. You can reach us by phone at
888-260-7316, and you can send email to info@CitationSoftware.com.
Let our Wizard help you find the right product!
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