cross media marketing,
personalized URLs,
(PURL software),
microsite software,
email marketing software:
Citation Software

PURL software
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PURL software/
microsite software is
a powerful tool for
deploying and managing
direct-marketing
campaigns.

PURL software
Can't find exactly what you need?
Not sure exactly what you need?

We can help you find appropriate
software for your requirements.

Call us at 888-260-7316.

 
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Citation Software Inc.
 Specialists in variable-data publishing since 1986
 
www.CitationSoftware.com     info@CitationSoftware.com


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These are the products we offer for cross-media marketing & campaign management, including Personalized URLs (PURLs)/microsites, email, fax, SMS, Flash.


DirectSmile eMedia
DirectSmile Cross Media
PURL software

  FusionPro Links 
  
 cross media marketing software NEWLEAF
PURL software PReS Suite

Using cross-media-marketing software that supports Personalized URLs (PURLs) gives you the ability to know which recipients of your direct-marketing communication are potentially interested in your product or service by alerting you immediately when a recipient visits his or her personalized landing page (also known as a "microsite").
 

DirectSmile eMedia
DirectSmile Cross Media
        
888-260-7316    info@CitationSoftware.com         



The DirectSmile software lets you do "image personalization."

What is image personalization?

Image personalization is the ability to add variable text to images, dynamically. For example: you can write people's names in the sand, spell people's names with cookies or berries, and emboss people's names on poker chips! This allows for the design and production of outstanding direct-mail communications that capture the attention of recipients through a combination of individualization and emotion.


microsite software

  DirectSmile success story:
  Supermarket mailer with personalized birthday cake
  

There are several editions of the DirectSmile software. Two of them, DirectSmile eMedia and DirectSmile Cross Media, allow you to use several mediums for your direct-marketing campaigns — not just paper. By using these products, you can deploy and manage direct-marketing campaigns that incorporate personalized images into email messages, SMS, Flash movies, and Personalized URLs (PURLs).

Click the tabs above to learn
about DirectSmile eMedia and
DirectSmile Cross Media.
Click here to learn about
all the DirectSmile editions.
microsite software
  Data driven. Database-driven rendering of personalized images (.xls, .csv, .txt, .mdb). ODBC connectivity is also available.

Personalized-image templates (also called "sets"). Use the sets that come with the DirectSmile software, buy addition ones on line, or use Adobe Photoshop to create your own.

Make it look real. Add light, shadow or motion to make it look real.

Random effects. Use random effects for a truly realistic look.

Perspective. Adapt text to any perspective — it's simple!

Scalable. The DirectSmile product line can grow with your needs.

Imposition. Built-in imposition tool.*

Cross-media capabilities. Support for cross-media marketing/PURLs (Web, email, Flash, SMS) with full-featured campaign-management capabilities.*

Support for high-volume production. High-speed caching and load-balancing.*


*Not included in all editions of DirectSmile.
microsite software DirectSmile eMedia is a direct-marketing solution that lets you do automated, database-driven creation of personalized Websites (PURLs), emails, and SMS. It allows you to incorporate personalized images into emails, Web sites, and Flash movies. It handles campaign tracking, bounce management, and spam checking. It provides high-speed caching and load-balancing, for high-volume output.
microsite software DirectSmile Cross Media is a direct-marketing solution that lets you create printed documents that contain personalized images and also lets you do automated, database-driven creation of personalized Websites (PURLs), emails, and SMS. It also allows you to incorporate personalized images into emails, Web sites, and Flash movies. It handles campaign tracking, bounce management, and spam checking. It provides high-speed caching and load-balancing, for high-volume output.
microsite software The DirectSmile software runs on Windows computers. Specific operating-system requirements and hardware requirements are dependent upon the DirectSmile edition you're using. For details, contact us at 888-260-7316.
PURL software Call us at 888-260-7316 to discuss your requirements.
microsite software Pricing for DirectSmile eMedia and DirectSmile Cross Media depends upon specific requirements.

To get a price quote and arrange a purchase, call us at 888-260-7316.
 

FusionPro Links         
888-260-7316    info@CitationSoftware.com         


FusionPro Links         
888-260-7316    info@CitationSoftware.com         


NEWLEAF         
888-260-7316    info@CitationSoftware.com         

PURL software   NEWLEAF is document-design/production software that is is suitable for producing graphic-intensive, personalized/customized documents such as direct-marketing postcards and brochures, etc.; and it also works well for text-intensive documents such as fund-raising letters and collection letters. In addition to producing paper documents, NEWLEAF can output to fax and email.

Designed to provide a working environment familiar to Microsoft Office users, NEWLEAF enables your staff to generate professional-quality variable-data documents quickly and easily.

Text, graphics, tables, bar codes, and hyperlinks can be inserted and placed anywhere in the document, at any orientation. All objects can depend on a condition and database variable (conditional processing).
NEWLEAF has two features that set it apart from most similarly priced variable-data-printing solutions:
  1. It has a "chart wizard" that makes it easy to create pie charts, line graphs, etc. that represent data in your database.

  2. It is designed to do high-speed production on many different kinds of printers, including printers used in graphic-arts environments as well as printers typically not found in graphic-arts environments. The list of supported printer types includes PostScript printers, PCL printers, AFPDS printers, IJPDS printers, and more.
PURL software    
NEWLEAF's easy-to-use Data Source Wizard lets you attach dynamic data using regular data files (e.g., CSV files), ODBC sources, XML sources, and universal data links. A few clicks let you associate your data with specific locations in your document, allowing variable text to be printed there.
Familiar user interface. Insert document text and format it using standard formatting tools (similar to Microsoft Office formatting tools).

Business logic. Define conditions to determine the content of variable data in the document (programming skills are not required).

Graphics. Import and size any number of graphics.

Tables. Create tables containing dynamic cells.

Bar codes. Define and insert bar codes using a data field for dynamic values.

Data-driven graphics. The documents you create can include pie charts, bar charts, etc. that represent data in your database.

Serialization. Page numbering, Bates numbering, crash numbering, and other serialization tasks.

 more > 
NEWLEAF runs on Windows computers. For more details, please call us at 888-260-7316.
Please call us at 888-260-7316 to discuss your particular requirements.
Pricing for NEWLEAF is dependent upon your specific requirements. To get a price quote and arrange a purchase, call us at 888-260-7316.

NEWLEAF         
888-260-7316    info@CitationSoftware.com         

Re-usable components. Save elements of the document in standard blocks for re-use in other documents.

Whitespace management. Suppress unwanted whitespace in a situation where a data field is empty.

RTF support. Import RTF files.

Support for transactional documents. Create transactional documents based on multiple records.

Output formats. NEWLEAF supports the following print-output formats: AFPDS, ePOST, Fiery FreeForm, GDI, IJPDS, Intellicash, IPDS (via TCP/IP, SCSI or channel port), PCL, PDF, PostScript, PPML, VDX (PPML/VDX), VPS. NEWLEAF can also output to fax and email.

On-line preview. Shows what your documents will look like before you commit them to paper.

Print features. n-up, tray control, OMR (post-processing).
 < back 
 

PReS Suite         
888-260-7316    info@CitationSoftware.com         

microsite software The PReS Suite is an enterprise-level, scalable composition solution that handles highly complex transactional documents, such as invoices and statements, as well as personalized direct-marketing and event-triggered correspondence applications. It enables you to create and format personalized documents or messages and then print them or distribute them electronically via email, fax, SMS, or Web. In addition, PReS can archive document automatically.
The PReS Suite includes the powerful PReS Composition Engine, PReS Designer for document design, and modular add-on options to meet the specific needs of each environment. Within an enterprise environment, PReS can be integrated easily with existing business processes to provide seamless document automation with multi-channel output including print, fax, SMS, email, and archiving.
PURL software
cross media marketing software The PReS Designer application makes designing templates an easy process with its intuitive graphical user interface. Usability features include the ability to enter specifications for custom processing via the design interface and the ability to create and save re-usable objects. After creating and formatting a group of objects in one document, the user can save the group as a reusable object making it available for use in other documents. The re-usable object retains variable and formatting definitions as well as layout positioning data.
PReS Designer's on-line-preview feature shows what your documents will look like before you commit them to paper. PURL direct mail software
PURL mail merge software The PReS Composition Engine is a versatile, robust, and scalable system for composing variable-data documents. Promotional documents, transactional documents, and transpromo documents are well within its capabilities.

It has an extremely rich set of features. Click on "more" below to find out about them.
 more > 
microsite mailmerge software Various PReS add-ons are available to enhance system functionality to meet stringent requirements. Two of them are described below.

WebDirect

The PReS WebDirect add-on allows business users to have direct management of variable message blocks within documents. PReS templates are uploaded to the WebDirect server, where business users can manage them interactively in a Web-browser interface. Business users log in, add and revise content for defined message blocks, and specify the conditional logic that defines which message version a particular recipient will see. This feature allows users to modify transpromo messages and other parts of a document that need to change frequently.

Business users can also utilize extensive collaboration and workflow capabilities within WebDirect with an integrated, seamless process to release revised and approved content to the production center.

SQL DLL

A Dynamic Link Library (DLL) is available for using SQL to pull data from several data sources.
microsite mail merge software PReS Suite is a modular system that includes PReS Designer, which is a point-and-click document-design tool, along with a document-composition engine and various other modules.

PReS Designer runs on Windows computers. With other PReS Suite modules, support for various other platforms is provided. Details are dependent upon the specific modules needed to meet your requirements.

For more information, please call us a 888-260-7316.
mail merge PURL software Please contact us at 888-260-7316 to discuss your particular requirements.
PURL mailmerge software Pricing for PReS Suite is dependent upon your specific requirements. To get a price quote and arrange a purchase, call us at 888-260-7316.

PReS Suite         
888-260-7316    info@CitationSoftware.com         

mailmerge microsite software
Input formats for data.

Supported input formats are text and .csv. Microsoft Excel, Access, XML, binary. PReS can also communicate with your database via ODBC.

Output formats.

PReS supports all major production-printer output formats, including PostScript (non-optimized and optimized), PDF, PDF-A, PCL, PPML, VIPP, AFP/ IPDS, IJPDS, XML, and Metacode.

Multi-Channel Output

To meet enterprise requirements or to suit the preferences of customers, you can configure the routing, output and delivery methods for any personalized document. Multi-channel output options include
  • email
  • fax
  • SMS
  • Web
  • archive
For email delivery, PReS can send HTML output and can send composed documents as email attachments.

 < back      more > 
 

PReS Suite         
888-260-7316    info@CitationSoftware.com         

mailmerge microsite software
Whitespace management

PReS templates feature "bands" on the layout that allow for sophisticated and intelligent sizing of promotional messages and other personalized content based on the amount of available space on the document. Variable elements can also be deemed either mandatory or optional, enabling the most effective use of the space available on each page of every document.

Variable graphics.

PReS accepts a number of formats for variable graphics.

Business logic.

PReS offers a comprehensive feature set for applying business logic.

Serialization.

Page numbering, Bates numbering, crash numbering, and other kinds of serialization are supported.

 < back      more > 
 

PReS Suite         
888-260-7316    info@CitationSoftware.com         

PURL mail merge software
Bar codes.

PReS supports many bar-code formats, including the new U.S. Postal Service Intelligent Mail Bar Code (IMB).

International language support.

PReS supports the most stringent multilingual requirements.

Data-driven charts & graphs.

Dynamic pie charts, bar charts, etc.

Web-based message management & collaboration.

Web-based tool allows for collaboration and for frequent and last-minute modifications to documents.

Support for oversets.

Various features allow for managing text overruns.

 < back 

 < back to PReS Composition Engine overview 
 
 
Can't find exactly what you need? Not sure exactly what you need? Contact us by phone at 888-260-7316, or send email to info@CitationSoftware.com. We can help you find appropriate software for your requirements.
 
 




    
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