Myths and facts about variable-data printing & publishing
MYTH: Variable-data printing is just "mail merge."
FACT: Today's powerful variable-data-printing/publishing
systems can go far beyond inserting an individual's
name and address in a sentence or paragraph. With
the right system, you can use customized photos or
artwork, vary a document's layout based on
individual data records, incorporate data-driven
charts and graphs, print unique bar codes,
flow variable text from page
to page, and much more!
MYTH: Software that does variable-data
printing/publishing costs hundreds of thousands of dollars.
FACT: You can buy highly sophisticated
variable-data-printing/publishing software for much,
MYTH: Most laser printers aren't
capable of doing variable-data printing.
FACT: It's easy to get
software that will let you do variable-data printing
with almost any laser printer, so you might
already own the printing equipment you
need for producing variable-data documents.
MYTH: Doing variable-data printing
makes your printer print very slowly, and it's
not worth it.
FACT: If your software and your printer
are appropriately matched, your printer can print
at or near rated speed.
MYTH: You have to hire a programmer if
you want to do variable-data printing/publishing.
FACT: You can buy "off-the-shelf"
software that lets you do sophisticated
variable-data printing/publishing even if your company
doesn't have any programmers on staff.
MYTH: Variable-data printing/publishing is only
useful if you're doing marketing.
FACT: Variable-data printing/publishing is very
useful for creating employee-benefit statements,
portfolio summaries, personalized newsletters,
insurance policies, tickets, merchandise labels,
invoices, calendars, collection letters,
and many other kinds of documents.
MYTH: Variable-data documents are
usually printed on paper.
FACT: It is possible (and not too difficult)
to create variable-data documents in electronic
format for viewing on the Web or for distribution
via email or fax. Furthermore, it is possible to
use the same system for creating both paper
documents and electronic documents.
The key to success with variable-data printing/publishing is finding
the right system for your needs.
At Citation Software Inc., we specialize in
helping people to do just that. We've been working
with variable-data-printing/publishing technology since 1986.
We represent several vendors who make
powerful "off-the-shelf" variable-data-printing/publishing
systems. Give us a call at 888-260-7316 and
allow us to assist you with the task of getting
your variable-data-printing/publishing system up and running.