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Citation Software Inc.
 Specialists in variable-data publishing since 1986

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Myths and facts about variable-data printing & publishing

MYTH: Variable-data printing is just "mail merge."

FACT: Today's powerful variable-data-printing/publishing systems can go far beyond inserting an individual's name and address in a sentence or paragraph. With the right system, you can use customized photos or artwork, vary a document's layout based on individual data records, incorporate data-driven charts and graphs, print unique bar codes, flow variable text from page to page, and much more!

MYTH: Software that does variable-data printing/publishing costs hundreds of thousands of dollars.

FACT: You can buy highly sophisticated variable-data-printing/publishing software for much, much less.

MYTH: Most laser printers aren't capable of doing variable-data printing.

FACT: It's easy to get software that will let you do variable-data printing with almost any laser printer, so you might already own the printing equipment you need for producing variable-data documents.

MYTH: Doing variable-data printing makes your printer print very slowly, and it's not worth it.

FACT: If your software and your printer are appropriately matched, your printer can print at or near rated speed.

MYTH: You have to hire a programmer if you want to do variable-data printing/publishing.

FACT: You can buy "off-the-shelf" software that lets you do sophisticated variable-data printing/publishing even if your company doesn't have any programmers on staff.

MYTH: Variable-data printing/publishing is only useful if you're doing marketing.

FACT: Variable-data printing/publishing is very useful for creating employee-benefit statements, portfolio summaries, personalized newsletters, insurance policies, tickets, merchandise labels, invoices, calendars, collection letters, and many other kinds of documents.

MYTH: Variable-data documents are usually printed on paper.

FACT: It is possible (and not too difficult) to create variable-data documents in electronic format for viewing on the Web or for distribution via email or fax. Furthermore, it is possible to use the same system for creating both paper documents and electronic documents.

The key to success with variable-data printing/publishing is finding the right system for your needs.

At Citation Software Inc., we specialize in helping people to do just that. We've been working with variable-data-printing/publishing technology since 1986.

We represent several vendors who make powerful "off-the-shelf" variable-data-printing/publishing systems. Give us a call at 888-260-7316 and allow us to assist you with the task of getting your variable-data-printing/publishing system up and running.

Let our Wizard help you find the right product!

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