QUESTION: What is CRM?
ANSWER: CRM stands for
"Customer Relationship Management." CRM is a
business strategy and a collection of technologies that
enable seamless coordination between sales, marketing,
customer service, field support, and other functions that
handle customer contact for an enterprise.
The right CRM strategy integrates people, process and
technology to maximize all of a company's relationships — including
day-to-day customers, with distribution-channel partners, and with
internal customers and suppliers.