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Citation Software Inc.
 Specialists in variable-data publishing since 1986
 
www.CitationSoftware.com     info@CitationSoftware.com


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QUESTION: What is CRM?

ANSWER: CRM stands for "Customer Relationship Management." CRM is a business strategy and a collection of technologies that enable seamless coordination between sales, marketing, customer service, field support, and other functions that handle customer contact for an enterprise.

The right CRM strategy integrates people, process and technology to maximize all of a company's relationships — including relationships with day-to-day customers, with distribution-channel partners, and with internal customers and suppliers.


 




    
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