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MYTHS and facts about
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Citation Software Inc.
 Specialists in variable-data publishing since 1986

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QUESTION: What is data enhancement?

ANSWER: The term "data enhancement" refers to a set of procedures for adding information to the records in an existing database. When we talk about data enhancement in the context of printing, publishing, and direct-mail technology, we're usually referring a process that adds information to a database containing names and addresses.

Software systems are available for adding quite a few different kinds of information to a name-and-address database — for example:
  • latitude & longitude

  • telephone numbers

  • Standard Industry Codes (SIC) or North American Industry Classification System Codes (NAICS) — if the database contains names and addresses of businesses

Citation Software offers a number of software products that do various kinds of data enhancements. To learn about them, click here.

See also CASS.
See also data hygiene.
See also PAVE.

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