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Citation Software Inc.
 Specialists in variable-data publishing since 1986

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QUESTION: What does SERP stand for?

ANSWER: There are two commonly recognized meanings for the abbreviation "SERP":
  1. Search Engine Results Page — the page of search results displayed by a search engine in response to a search query.

  2. Software Evaluation and Recognition Program. This is a testing program developed by Canada Post (the Canadian postal authority). The program evaluates software packages for their ability to validate and/or validate and correct mailing lists to Canada Post requirements. Canada Post publishes a list of all "recognized" software packages (software packages that have passed the SERP evaluation).


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