CRM Expo will take place in Boston June 18-21, 2002
MAY 12, 2002 — DCI's
CRM Conference & Exposition is scheduled for June 18-21, 2002
at the Hynes Convention Center in Boston, MA, USA.
What is CRM?
CRM stands for "Customer Relationship Management." CRM
is a business strategy and a collection of technologies that
enable seamless coordination between sales, marketing,
customer service, field support and other functions that
touch your customer. The right CRM strategy integrates people,
process and technology to maximize all of your relationships — with
your day-to-day customers, with your distribution-channel partners,
and with your internal customers and suppliers.
Basic Facts About the Boston 2002 CRM Conference
Various conference sessions are scheduled for
Tuesday, June 18, 2002 through Friday, June 21, 2002.
The exposition (trade show) is open from noon till 5:00 pm on
Wednesday, June 19, 2002 and from 10:30 am till 4:00 pm on
Thursday, June 20. 2002.
John B. Hynes Veterans Memorial Convention Center, 900 Boylston St.,
You can attend the exposition (trade show) for free.
How To Register
To attend conference sessions, it will cost you
between $495.00 and $1195.00, depending on which sessions you
want to attend.
To register for the free exposition (trade show) and/or to
register for conference sessions, visit
How To Get More Information
We give a brief overview of the exposition and
For more details, be sure to visit www.dci.com/brochure/crmbos/default.asp.
CRM Exposition Overview
As mentioned above, you can attend the exposition (trade show) for free. At
the exposition, you can meet and talk with leading CRM vendors,
you can attend free educational sessions and product demonstrations,
and you can even register for free prizes. You'll see the latest
CRM products, technologies, & services, and you can find a CRM strategy/solution
that is ideal for your requirements.
Click here to
see a list of the companies that will be exhibiting.
CRM Conference Overview
The CRM Conference program has been designed to provide a
clear, comprehensive education for those who are new to
CRM concepts & technology and also for seasoned CRM practitioners.
The CRM Conference program is divided into five segments, or "tracks":
Remember, you can get details about all this and more at
- Skill Development: Sign up for this track to learn
how to evaluate and select the right mix of people, process and
technology; go beyond the information-gathering
stage to the strategy-development stage; build a solid business case
and prepare the organization for the implementation stage; and
select the best technology for your particular application.
- Implementation and Integration: If you register for
this track, you'll learn how to explore the pros & cons of
options; you'll hear about real-world CRM projects that have
succeeded and failed; you'll find out how to address business
issues; and you'll discover how to develop a
solid budget for your CRM implementation.
- Product and Application Selection: If you participate
in this track, you'll find out how to utilize customer-service
technology and tools to build a customer-contact center;
how to select the appropriate sales and marketing tools and techniques
by comparing and contrasting a variety of vendor offerings;
and how to ensure that your sales operations,
marketing operations, and service operations
work together as one business unit.
- Advanced CRM Functionality: Register for this
track to discover how to use mobile technology to extend CRM
to remote users; how to measure the success of your CRM project and
leverage its success for greater ROI; and how to connect CRM to your
supply chain and field-service staff to broaden the reach of
your CRM efforts into new business areas.
- Maximizing the Value of Business Information:
The sessions for this track will show you how to utilize
data-warehousing strategy and data-mining strategy to
meet customers' requests and demands in real time;
how to execute the processes of access, reporting and
analysis for result determination and accurate reporting;
and how to understand and analyze the tools, products and principles in
the enterprise analytics space.