Government buyers
click here
 • Products & Services     • Buy software 
 • Downloads     • Support 
 • Customer testimonials     • FAQ 
 • Free newsletter     • Press 
 • Mailpiece-design site     • Links 
 • News archives     • Contact 
   • About     • Home 
MYTHS and facts about
variable-data printing
& publishing
♦♦♦ Sign up for our
free newsletter


Citation Software Inc.
 Specialists in variable-data publishing since 1986

                 Follow CitationSW on Twitter                 
              Click to use wizard
             Use our Wizard to find the right product for your requirements and budget!

    Make $50 by sending a customer to us
♦ Sign up for our free newsletter ♦

CRM Expo will take place in Boston June 18-21, 2002

MAY 12, 2002DCI's CRM Conference & Exposition is scheduled for June 18-21, 2002 at the Hynes Convention Center in Boston, MA, USA.

What is CRM?

CRM stands for "Customer Relationship Management." CRM is a business strategy and a collection of technologies that enable seamless coordination between sales, marketing, customer service, field support and other functions that touch your customer. The right CRM strategy integrates people, process and technology to maximize all of your relationships — with your day-to-day customers, with your distribution-channel partners, and with your internal customers and suppliers.

Basic Facts About the Boston 2002 CRM Conference

Various conference sessions are scheduled for Tuesday, June 18, 2002 through Friday, June 21, 2002.

The exposition (trade show) is open from noon till 5:00 pm on Wednesday, June 19, 2002 and from 10:30 am till 4:00 pm on Thursday, June 20. 2002.
John B. Hynes Veterans Memorial Convention Center, 900 Boylston St., Boston, MA.
How Much 
You can attend the exposition (trade show) for free.

To attend conference sessions, it will cost you between $495.00 and $1195.00, depending on which sessions you want to attend.
How To Register 
To register for the free exposition (trade show) and/or to register for conference sessions, visit
How To Get More Information 
We give a brief overview of the exposition and conference below. For more details, be sure to visit

CRM Exposition Overview

As mentioned above, you can attend the exposition (trade show) for free. At the exposition, you can meet and talk with leading CRM vendors, you can attend free educational sessions and product demonstrations, and you can even register for free prizes. You'll see the latest CRM products, technologies, & services, and you can find a CRM strategy/solution that is ideal for your requirements.

Click here to see a list of the companies that will be exhibiting.

CRM Conference Overview

The CRM Conference program has been designed to provide a clear, comprehensive education for those who are new to CRM concepts & technology and also for seasoned CRM practitioners. The CRM Conference program is divided into five segments, or "tracks":
  1. Skill Development: Sign up for this track to learn how to evaluate and select the right mix of people, process and technology; go beyond the information-gathering stage to the strategy-development stage; build a solid business case and prepare the organization for the implementation stage; and select the best technology for your particular application.

  2. Implementation and Integration: If you register for this track, you'll learn how to explore the pros & cons of different implementation options; you'll hear about real-world CRM projects that have succeeded and failed; you'll find out how to address business issues; and you'll discover how to develop a solid budget for your CRM implementation.

  3. Product and Application Selection: If you participate in this track, you'll find out how to utilize customer-service technology and tools to build a customer-contact center; how to select the appropriate sales and marketing tools and techniques by comparing and contrasting a variety of vendor offerings; and how to ensure that your sales operations, marketing operations, and service operations work together as one business unit.

  4. Advanced CRM Functionality: Register for this track to discover how to use mobile technology to extend CRM to remote users; how to measure the success of your CRM project and leverage its success for greater ROI; and how to connect CRM to your supply chain and field-service staff to broaden the reach of your CRM efforts into new business areas.

  5. Maximizing the Value of Business Information: The sessions for this track will show you how to utilize data-warehousing strategy and data-mining strategy to meet customers' requests and demands in real time; how to execute the processes of access, reporting and analysis for result determination and accurate reporting; and how to understand and analyze the tools, products and principles in the enterprise analytics space.
Remember, you can get details about all this and more at


Let our Wizard help you find the right product!

• Products & Services   • Buy software   • Downloads   • Support
• Mailpiece-design site   • Our customers    • Company information   • Links
• Free newsletter   • FAQ   • Case studies   • Contact us
• News archives   • Press   • Customer testimonials   • Home


Copyright © 2001-2021 Citation Software Inc.
print on demand