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Citation Software Inc.
 Specialists in variable-data publishing since 1986

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Buy Delivery Point Validation (DPV) software NOW to save $300 and start increasing deliverability immediately

JULY 25, 2005 — The U.S. Postal Service says that Delivery Point Validation (DPV) will become a must in 2007. Once this happens, mailers will receive CASS-related discounts only if the DPV process confirms the address.

But don't wait until 2007 to start using DPV! Citation Software has teamed up with Melissa Data, makers of the MAILERS+4 and MAILERS+4 Professional software, to offer a one-year subscription to the DPV add-on for MAILERS+4 & MAILERS+4 Professional at the very low cost of only $390! This is $300 less than the regular $690 price for a one-year DPV subscription.

In addition to the fact that you can save $300 by buying the DPV software now, you'll also benefit by increasing the deliverability rate for your mailings as soon as you start using the DPV software.


A CASS Certified ZIP+4 address-matching product such as the MAILERS+4 software standardizes the format of each address in a mailing list, adds or corrects the nine-digit Zip code (ZIP+4 code), and confirms a match for the address within a street range of valid addresses. However, the CASS Certified ZIP+4 address-matching software does not confirm that the address actually exists in the U.S. Postal Service's national database of valid addresses — so even if you CASS Certify your mailing list, some of the pieces that you mail might not get delivered. That means money down the drain!

Using the DPV add-on to MAILERS+4/MAILERS+4 Professional takes the process one step further and actually validates each address as a confirmed delivery point by confirming that the address exists in the U.S. Postal Service's national database of valid addresses — so none of your mail should get returned because of invalid addresses.

We don't know how long we'll be able to offer the DPV software for the special low price of $390 — so BUY NOW to make sure that you take advantage of this great deal, to start increasing deliverability immediately, and to get accustomed to incorporating DPV into your workflow process before it becomes a must next year.

To find out more about the MAILERS+4 and MAILERS+4 Professional software and the DPV add-on, or to place an order, call us at 888-260-7316.


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