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Citation Software Inc.
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Simon & Schuster saves money with Melissa's "CLEAN Address for Oracle Data"

SEPTEMBER 20, 2002 — Bad data was costing Simon & Schuster thousands of dollars a week in shipping and returns fees. By implementing server-side data hygiene from Melissa Data, the publisher has been able to reduce the cost of sending review copies of books to editors and producers by $8,000.00 to $10,000.00 per month. This initial savings of nearly 50% per month since April 2002 is expected to climb to 70% by the end of the year.

"CLEAN Address catches ZIP Code errors, detects duplicates, and reduces delivery time for the thousands of packages we send each week to reviewers," said John Soldano, systems analyst for Simon & Schuster. Prior to using CLEAN Address, errors would be discovered and corrected in the field by UPS agents and billed individually to the shipper. External address correction was costing Simon & Schuster up to $250,000.00 per year.

The publicity departments of Simon & Schuster are responsible for delivering as many as 8,000 book packages each week to journalists, radio and television producers, and other reviewers. Depending upon the market for a particular book, a publicist creates a customized list of reviewers pulled from an Oracle database of more than 100,000 contact records. The list is then passed through address correction prior to fulfillment.

"The benefit of batch processing using CLEAN Address is that it's all automated. We can verify addresses and append ZIP+4 Codes and other information without having to export any data," said Soldano. "After the success of applying CLEAN Address to our publicity mailings, we expect to expand this essential function to the delivery of orders to our retail and wholesale account base."

CLEAN Address is a developers' component for address cleansing that was designed for Oracle database applications and can be integrated easily into applications running on the Web, Oracle Forms, PL/SQL, C++, Visual Basic, or Java.

For more information about CLEAN Address, please contact Citation Software by phone at 888-260-7316, or send an email message to

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