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On Demand Digital Printing & Publishing Conference Will Take Place in New York City April 22nd-25th

FEBRUARY 26, 2002 — The 2002 On Demand Digital Printing & Publishing Conference (aka the "On Demand Expo") will be held in April at the Jacob Javits Center in New York City.

Maybe you are a business owner who is looking for strategies and opportunities that will allow your company to profit from 1:1 marketing. Or perhaps you're focused on finding better hardware and software for on-demand printing and variable-data printing/publishing. Or maybe you're new to the world of electronic publishing, and you'd like to get a better understanding of the various electronic-publishing technologies that are in use currently.

Since you've obviously found your way to Citation Software Inc.'s Web site — and since Citation Software Inc. provides products and services to the electronic-publishing community — you probably fit one of the descriptions above. So, if at all possible, try to attend the On Demand Expo. The On Demand Expo, produced by Cap Ventures, is considered by many to be the premier business-to-business exposition and conference showcasing digital business communication solutions.



Educational events will be scheduled for Monday, April 22nd through Thursday, April 25th. The exposition (trade show) will be held Tuesday, April 23rd through Thursday, April 25th during the following hours:
  • Tuesday, April 23rd - 10:00 a.m. to 5:00 p.m.
  • Wednesday, April 24th - 10:00 a.m. to 5:00 p.m.
  • Thursday, April 25th - 10:00 a.m. to 3:30 p.m

On Demand 2002 will be held at the Jacob K. Javits Convention Center, 11th Avenue at 34th Street, New York, NY, USA.

How much: 
  • You can attend the On Demand expo (trade show) for free!
How to register: 
  • To register by phone, call 800-331-5706.

How to get more information: 

To get an overview of what will take place at the On Demand Expo, read the information below. Visit to obtain updated information and additional details.

Early Adopters of New Color POD Solutions:  This session will give you an opportunity to hear from early adopters of new digital production color printing systems. Topics include
  • installation considerations
  • training considerations
  • sales & marketing issues
  • impact on business
  • technology limitations
  • running costs.

Early Adopters of New Workflow Solutions:  In this session you'll hear from companies who have started using new end-to-end workflow solutions. Topics include
  • overall impact on business
  • benefits & pitfalls
  • installation considerations
  • costs
  • technology limitations.

Black & White Digital Copiers in POD Environments:  Over the last few months, a number of high-speed black-and-white copiers have entered the market. These copiers compete with larger devices like the Xerox DocuTech and the NexPress 9110. This session will give you a chance to hear from adopters of high-speed copying devices in POD shops. Topics include
  • workflow considerations
  • cost justification
  • impact on business
  • sales & marketing issues.

Automated Document Factory and "Digital Smart Factory" Adopters:  This session consists of presentations from Automated Document Factory (ADF) and Digital Smart Factory (DSF) pioneers. Topics include
  • components of an ADF/DSF solution
  • differences between ADF and DSF
  • costs & benefits
  • planning & implementing a solution.

Variable-Data-Printing Tools:  Savvy print providers are looking for opportunities that add value to print. Variable-data printing is a major growth opportunity. This session comprises presentations from users of popular variable-data software tools. Topics include
  • how each solution fits into an overall 1:1 workflow
  • specific application support
  • implementation considerations
  • costs & benefits
  • sales & marketing considerations.

E-Commerce Solutions for On-Demand Printers:  E-Commerce solutions allow print providers and their customers to benefit from the power of the Internet and improve overall workflow by providing convenient and effective ways to prepare, submit and track print jobs. Those who have implemented e-commerce solutions will address topics such as:
  • the business impact
  • costs
  • technology concerns
  • decision criteria
  • application support
  • implementation considerations
  • sales & marketing considerations.

Cluster-Printing Solutions for POD:  In this session you'll hear from users of cluster-printing solutions in black-and-white and color and from print service providers who have taken a more traditional approach. Topics include
  • total costs and benefits
  • decision criteria
  • specific application support
  • implementation considerations
  • sales and marketing considerations.

Cross-Media Opportunities for Print Service Providers:  At this session, attendees will hear from print service providers who are successfully providing cross-media services to their customers. Topics include
  • technology considerations
  • implementation and workflow issues
  • business issues and market opportunity.

Best Practices in Workflow Management For Print Service Providers:  This session focuses on the methods and tools that print providers use for file handling, internal & external communications, job control and job tracking. Topics include
  • reviewing the elements of a digital workflow
  • tailoring your workflow for various customers and market practices
  • the role of the Internet in a digital workflow environment
  • best practices in job management.

Marketing Your Digital Services:  Print Tec Network President Bill Farquharson will discuss what you need to have in place to market digital services successfully. In addition, you'll hear about some marketing messages used by the most successfully and profitable digital print providers. Topics include
  • what you need to have internally in order to be ready
  • how to create a plan and spread the word about new digital printers
  • how to use the right words when designing marketing pieces
  • how to unleash the creative in their customers
  • how to build an annuity of loyal and profitable customers.

How to Profit From the One-to-One Variable-Data Opportunity:  In a competitive industry, it is critical to find ways to differentiate your products and services by offering added value to your customers. Helping your customers acquire and retain their customers with targeted and personalized documents is an important step in achieving this goal. This session will help you understand how to profit from the one-to-one communications opportunity. Topics include
  • technology considerations
  • implementation and workflow issues
  • business issues and market opportunity.

Digital Print Fulfillment - Why is This the "Killer App"?:  What is the "killer app" for this decade, and what product or service will make your business stand out from the crowd? This session will facilitate your efforts to
  • examine digital print fulfillment and understand why this service may present a significant opportunity for your business
  • understand how print technology, information technology and the Internet are enabling fulfillment services and why these services might be the key to increased profits for you and your customers
  • obtain the information you need to determine what strategy is right for you, your business and your customers.

What is Your Web Strategy?:  Despite the downturn of the dot-com market, the Internet is here to stay, and print customers are demanding Web-based tools from their print providers. This session will provide you with an understanding of various solutions, business models, and value propositions available, along with the information you need to determine what strategy is right for you, your business, and your customers.

The New Production Color Printing Opportunity:  For the last few years, digital color printing technology has made great strides in overcoming technological obstacles. What impact has this had on print buying? How does corporate America respond to the new opportunities enabled by these technologies? Is it just a short-run substitution for offset, or are there new applications and opportunities that can be explored with these technologies? The presenters in this session have found ways to use these technologies to become more effective in communicating their messages. Topics include:
  • applications
  • workflow
  • offset transition
  • cost benefits.

New Business Opportunities for Publishers:  Many reports about on-demand publishing have focused primarily on books, but opportunities exists in other areas, including newspapers, magazines, reprints, post cards, calendars, posters, and customized and personalized applications. This session
  • provides a look at publishing applications beyond the bound book
  • shows how color and high-value applications could drive this market
  • identifies on-demand technologies that link the content to the targeted market.

Short-Run Book-Publishing Models, or Implementing the Right Short-Run Book:  Books are the heartland of the on-demand-publishing world, in part because there are so many attractive applications of the technology. The most frequently mentioned application is usually short-run publishing programs for small publishers or even for individuals. However, the truth is that short-run programs have applications for new books and backlists for publishers of any size. In addition, keep-in-print programs are a way of making our-of-print titles economically viable. There is also a need for prepublication and end-of-run programs as well as database custom publishing programs.

Whatever the model, publishers are exploring ways to use short-run or one-off digital print programs to circumvent long print runs and large inventories and to create new publishing opportunities. This session
  • identifies innovative on-demand book applications
  • quantifies the benefits of on-demand workflows
  • defines the difference between short-run and just-in-time models.

Digital Rights and Content Management:  Digital rights management (DRM) is playing an increasingly important role in ensuring the integrity of corporate content while enabling its distribution to authorized users. Corporations have begun to use DRM technologies to provide new information products, support new business models, enable information exchange, and increase revenue streams. DRM solutions are also being applied to protect intellectual property and safeguard privacy and confidentiality when sensitive or confidential information is exchanged in B2B and other settings. This session examines
  • the rise of DRM
  • what DRM means for publishers and information providers.

Books While You Wait, or The Virtual Book Inventory:  In the future, there will be kiosks in retail stores that will print and bind a book that a consumer picks from a digital repository. To work, such a concept requires much more than a versatile book-printing and book-binding machine. The indispensable requirement is a digital repository containing a wide range of books that consumers might want.

In this session, some leading proponents of this concept will explain how they intend to implement this futuristic scenario. They will answer questions including
  • Will the book kiosk of the future be an ATM for books?
  • How do publishers go about building a digital repository?
  • What role could technology and process patents play in this market?

Corporate Publishing Trends:  Increasingly, corporate publishing must support e-business activity - and this requirement is creating a new set of challenges. New models of information use, including e-catalogs, enterprise and vertical portals, self-service sales, and support, are subjecting editorial and publishing processes to intense scrutiny and revision. This session examines
  • the challenges and opportunities created by today?s e-business environment
  • the technologies being used to help address these challenges.

Establishing Digital Content and Digital Repositories (Establishing Digital Repositories for On demand Applications):  In the digital economy, publishers must know how to manage their digital assets for easy and profitable reuse. Digital content in repositories must be easy to find and use. Brand identity must be maintained. Provisions need to be made so that documents can be edited, segmented, and reused as appropriate. Digital assets should be print-ready for just-in-time or production printing. In this session, experienced publishers will discuss their processes for creating digital content repositories. This session will
  • provide examples of publishers? digital document repositories
  • offer insight to avoid common pitfalls
  • highlight innovative use of technology.

Single-Source Publishing Models:  In most corporate environments, content is typically created and published by a variety of contributors who use different tools and formats, such as word processors and desktop-publishing applications. To publish that content to different media, it is necessary to identify, extract, convert, and format it through a variety of processes that often require manual intervention. This manipulation can introduce discrepancies among the different output documents.

Utilizing a single-source repository of content can greatly reduce the risks associated with redundant, inaccurate, outdated, or otherwise unusable content. This session will reveal how a single-source publishing model should
  • support consistent content input and extraction
  • allow for customizable presentation
  • automate processing of labor-intensive, time-consuming, repeatable processes associated with publishing to different media.

Brand Strategies in a Multi-Media World:  Corporations must present their brands in ways that are distinctive, powerful, memorable, interesting, and - most importantly - relevant to the customer. As the Web continues to be integrated into the world of business, it is increasingly important for companies to embrace brand strategies that provide fulfilling customer experiences via multiple media. This session will
  • examine brand strategies that encompass print and the Web
  • explore how corporations can consistently leverage brand assets over multiple distribution channels.

Why You Need a Wireless Strategy:  Corporations are faced with new communications media; this offers opportunities as well as challenges. For example, wireless technologies will allow companies to deliver targeted communications to over a broad range of devices. However, this new opportunity brings the challenge of choosing the right tools and the right strategy. This session will
  • examine the need for a wireless strategy
  • provide an overview of the options and resources available to companies developing and implementing such a strategy.

Why is Demand Publishing Important to Me?:  Corporate publishing includes a wide range of internal and external documents that have been traditionally printed in volume using offset printing. Through the advent of digital workflows and printing technologies leading to demand publishing, corporations are reducing the cost of waste through the reduction of obsolete materials and print overruns. Topics include
  • changing corporate habits through publishing what you need when you need it
  • technologies used for corporate demand publishing
  • managing your demand-publishing operations
  • what ROI can be expected.

From Pick and Pack to End User: Personalized Content:  When your corporate initiative is to improve the relevancy and performance of your communications with your clients, print is often seen as a key delivery vehicle. You may need to change the contents in every envelope or create personalized documents. Planning these complex projects requires strategy, coordination between marketing & IT, and a particularly close collaborative relationship with your service provider(s). In this session, successful service providers will educate attendees about
  • key issues to implementing highly complex personalization
  • what groups need to be consulted in project planning
  • the amount of time needed to bring production of a typical engagement on-line
  • the costs that one can expect for different types of programs.

Outsourcing, Insourcing, Omnisourcing - Making the Right Choices:  As corporations assess their needs for expanded document services, they determine which document services should be provided in-house and which should be offered by a document service provider. This session will offer in-depth information gleaned from CAP Ventures? recent Document Outsourcing Market Forecast and other studies demonstrating trends and market dynamics. This information sheds light on the outsourcing market and corporate outsourcing strategies. This session will also provide
  • an update on the variety of outsourcing options being offered by large facility management providers like IKON, Pitney Bowes, and Xerox Business Services
  • alternatives provided by traditional printers like Moore and Standard Register
  • the services offered by statement printers such as Vestcom and Output Technologies.

The Future of Corporate Document Production and the Cost of Corporate Documents:  As extensive networks facilitate digital workflows in corporate America, users are changing their work habits. e-Mail attachments are replacing fax transmissions. Centralized print production facilities are giving way to more distributed models that take advantage of the resources on the network or a user?s desktop. Print purchasing is also becoming less centralized, which means that non-print buyers often find themselves in the position of buying print. These changes are balanced by systems that automate the process of procuring print. In the middle of all this change, Corporate Managers must decide how to react with appropriate short- and long-term planning. This session
  • addresses the range of issues facing corporate users, including insourcing, outsourcing, omnisourcing, standards, e-procurement, and digital document repositories
  • highlights factors that are changing the look and feel of corporate documents
  • investigates related trends in document presentation and security
  • investigates the true cost of business communications
  • anticipates print requirements for the future.

Enhancing Print-Based CRM:  The successful implementation of Customer Relationship Management (CRM) requires that companies? behaviors toward customers are based upon everything they know about that customer. All points of contact with the customer must reflect the importance and value of that relationship. Variable and transaction-based documents are strategic tools for this effort.

At this session, attendees will hear specific case studies of companies that have successfully differentiated their services though the strategic use of print-based CRM.

Color and Transaction-Based Documents:  As corporate print centers are called upon to improve document comprehension, response rates, and relevancy, production color solutions are becoming key ingredients in the creation of marketing and retention plans. This session will discuss
  • the scope of the production color solutions business
  • practical considerations involving the introduction of color into the transaction-based print world
  • benefits of implementation
  • a comparison of insourcing vs. outsourcing solution options.

Print-to-Mail Integrity:  In today?s world, ensuring that your customer gets the right document package is more important than ever. From document creation to print to mail, the integrity of this process is a critical success factor for your company. In this session, attendees will learn about
  • the range of hardware and software solutions available to users
  • how to help ensure the integrity of the printed product you deliver to your customers.

Bringing Your Legacy Applications to the Web:  Our legacy applications are the foundation of business for our companies. Legacy applications are traditionally maintained in proprietary formats and designed for specific media. This session will offer
  • options for leveraging existing information on the new delivery medium - the Web
  • an overview of the options available to maximize the information value of your legacy applications.

Creating a Viable Disaster-Recovery Plan for Your Organization:  Document and Print Recovery strategies combine the principles of disaster recovery and emergency management into one contingency-planning method. Today?s companies are challenged with building redundant systems to protect their vital corporate information. This session will
  • examine the basics of disaster recovery plans
  • help ensure that your print and data departments are prepared for recovery challenges.

Application Convergence:  The barriers between traditional data-processing printing and graphics-intensive print-on-demand are quickly disappearing. Those barriers include hardware, software, and interface standards. Emerging from this change is the ability for traditional print environments to promote and support new applications. This session will highlight new application opportunities that are now available in this industry.

Production Digital Color Solutions:  With new production solutions reaching the market at a rapid pace, print providers are evaluating possibilities for their next investment. Will it be a high-volume or an entry-level system? This technology session will take a close look at some of the newest technologies available on the market today, examine their unique features, and provide information about users? experiences. These users come from various sectors of the printing industry, including commercial, in-plant, and quick. They will share their successes and struggles in integrating production digital color printing systems into their businesses. Topics include
  • integrating the color system with the rest of their operation
  • type of printing technology used and the production workflow
  • successes and challenges
  • applications: what sells and what does not.

Market Update: Production Black and White Solutions:  The production digital black and white market has become established, with devices designed for high volume production ranging from 80-1000+ impressions per minute. CAP Ventures recently completed an extensive market study on the Future of Black & White Print-On-Demand. This session will update attendees on the findings of this study and review the technology and market trends that impact production B&W solutions. At this session, attendees will
  • learn about anticipated growth applications
  • gain an understanding of user equipment preferences
  • find out about the latest low-volume production-printer offerings
  • discover what features are most important for an operation
  • find out when to choose a copier/printer or a printer only solution
  • learn what applications are produced on these devices.

Direct to Press:  Over the past couple of years, direct-to-press products have improved in terms of quality and operating efficiency. This session will focus on 2-up & 4-up presses. Attendees will learn about the latest offerings from several key vendors. Topics to be covered include
  • advances in imaging technology
  • advances in plate materials
  • advances in quality
  • advances in operating efficiency.

RIPs & Digital Front End Systems: Driving Productive Systems for On-Demand Color Printing:  This session will focus on the evolution and ever-growing importance of color RIPs and digital front-end (DFE) systems for on-demand color-printing environments. This session?s panel will discuss
  • the important features that define today?s RIPs
  • how digital front-end systems improve the quality and productivity of managing rapidly growing volumes of print work in digital color.

Digital Front-End Systems: Identifying & Managing Successful Black & White Print-On-Demand Applications:  This session focuses on the growing need for productive workflow-management tools that best enable complex black & white and on demand print applications. At this session, panelists will discuss
  • the digital front-end systems available today
  • the types of applications these systems enable
  • ow these systems best manage black & white digital work.

Feeding and Finishing Solutions:  The inline operation of feeding and finishing equipment with printers is a growing trend. This session will cover the solutions available to printers who want to minimize total production time, costs, and spoilage. Topics to be covered include
  • on-line versus off-line: which is more productive and when
  • the range of finishing options for print-on-demand applications
  • what finishing options provide the best ROI
  • future trends.

Mid-Volume Digital Color: Solutions that Create New Value and New Business For Graphic Arts Service Providers:  Mid-volume digital color output devices have seen improvements such as 600 dpi resolution, 11 x 17 full bleed, and the ability to run a variety of throughputs reliably. These improvements have created new kinds of services that provide new value and additional sources of income for graphic arts service providers.

This session will explore the portfolio of new services and solutions and highlight the technology needed to successfully tap into these markets. Topics include
  • short-run digital color printing
  • laser based proofing
  • opportunities in the photo-finishing market.

Professional Applications for Mid-Volume Black & White Printing Systems:  This session focuses on the applications and printing equipment driving today?s print-on-demand operations. With an increasing mix of digital black & white printing and copying systems available, end users have a number of options to consider. At this session, panelists will discuss the impact of mid-volume black & white printing systems among digital print providers.


As in years past, the On Demand Expo exhibition floor for 2002 will likely be loaded with booths sponsored by a plethora of companies that are important to digital printing. Here is a list of some of the firms that you'll see on the exhibit floor at On Demand 2002:
  • Anchor Software, LLC (Anchor/Mirus): This company offers comprehensive software and service solutions for direct mail and marketing.
  • Atlas Software: Atlas is a leading developer of software aimed at optimizing information flow. Atlas is committed to achieving higher print-communication value through personalization (variable-data printing).
  • Bell & Howell: Bell & Howell is a provider of high-end document-finishing solutions for paper-based and electronic messaging, sorting and service-related products and software.
  • Canon: Canon is a leader in professional and consumer imaging solutions.
  • Check Technology Corp./Delphax Technology: This company designs, manufactures, sells and provides service and support for advanced digital print production systems.
  • Danka: Danka will debut Danka @ the Desktop, its integrated software solution set. Danka @ the Desktop provides control, accountability, and cost effectiveness in work group and centralized print environments.
  • Datalogics: Datalogics delivers innovative software solutions for demanding publishing needs. The company offers page-composition software — including variable-data-printing software. In addition, Datalogics is the only company in the world that is authorized to sell licenses to the Adobe PDF Library.
  • Document Sciences Corporation: This company provides software solutions that enable enterprises to better communicate with their customers through automated, personalized content that can be distributed via Web, print, and email transactionally or in high volume.
  • Electronics for Imaging: EFI offers print controllers, printing/publishing software (including variable-data-publishing software), Web tools, and other products that facilitate your printing/publishing efforts.
  • Elixir: Elixir is a leading developer of innovative software for document composition (including variable-data publishing), data extraction, and printstream conversion.
  • Enfocus Software: Enfocus is a leading provider of PDF tools and preflight tools for publishing professionals.
  • Exstream Software: Exstream's Dialogue software is helping companies around the world connect with the eGeneration through higher quality, fully personalized customer communications — both in print and on the Internet.
  • Firstlogic: Firstlogic?s software helps businesses successfully identify, target, and reach their customers. The company provides Customer Relationship Management (CRM) software, variable-data-publishing software, postal address-management software, and other kinds of software systems.
  • GMC Software Technology: GMC's PrintNet software allows you to do personalized publishing and generates graphics and data files to run high-volume printers at rated speeds.
  • Heidelberg USA: Heidelberg is the world's largest and only complete print-media-solutions provider. Heidelberg develops and manufactures software; electronic prepress equipment; sheetfed, web and digital presses; and finishing solutions.
  • IKON Office Solutions: IKON provides customers with total business solutions for every office, production and outsourcing need, including copiers and printers, color solutions, distributed printing, imaging, network design and consulting.
  • Indigo America: The Indigo family of Digital Offset Color presses combines high-performance digital imaging technology and a liquid ink printing process to create short-run, on-demand electronic printing with the quality of traditional offset.
  • Konica: Konica is a leading provider of digital solutions for document creation, production and distribution.
  • Lytrod Software Inc.: Lytrod's software lets you create customized forms and business documents for a wide array of printer languages, including Xerox VIPP, Xerox Metacode, AFP, Postscript and PCL.
  • Markzware Software: Markzware is a leading provider of prepress/preflight software for the graphic, printing and publishing industries. Markzware will be demonstrating its Internet preflighting application, MarkzNet.
  • Minolta: Minolta offers digital cameras, scanners, laser printers, copiers, fax machines, electronic publication systems, scientific instruments, and other high-tech products.
  • Neopost: Neopost provides dependable, high-performance, versatile solutions to customers' mailing and shipping needs.
  • Oc? Printing Systems: Oc? enables people to share information by offering products and services for the reproduction, presentation, distribution, and management of documents.
  • OneVision: OneVision provides tools for repairing, correcting, and streamlining the data in your workflow:
  • OPserver, Inc.: OPserver, Inc. is committed to developing the industry?s most comprehensive and easy-to-use platform for managing the production of transactional documents. With OPserver, Inc.'s flagship product, FlexServer Enterprise, you can receive jobs from almost any source and print to virtually any output device.
  • Pitney Bowes: Pitney Bowes provides innovative, cost-effective, end-to-end messaging solutions.
  • Printcafe: Printcafe provides print-management software for both printers and buyers in the printing and publishing industry.
  • licenses its print-procurement system to print providers who, in turn, offer the services to their print-buying customers.
  • PrintLink: PrintLink's personnel are staffing specialists for print, prepress, document-management, and e-media technologies.
  • is a Web site that connects printers with customers, allows you to research different printing technologies, maintains a calendar of trade shows, and provides other valuable information to print buyers and those involved in the printing industry.
  • Prism Software: Prism Software is an industry leader in print-stream translation. The company provides enterprise software solutions to help companies transform, customize, distribute and manage business documents & data.
  • Ricoh: Ricoh is one of the world's leading suppliers of office-automation equipment, including copiers, facsimile machines, data-processing systems, and related supplies. Ricoh is also renowned for its state-of-the-art electronic devices and photographic equipment.
  • Xeikon: Xeikon is the world's leading provider of digital color and black-and-white print solutions for professional applications.
  • Xerox and Xerox Engineering Systems: Xerox will demonstrate the latest in digital printing technologies, services and solutions. Xerox Engineering Systems will exhibit a full-color digital print-management solution designed for the unique demands of the graphic-arts market.

As mentioned earlier, be sure to visit for updated information about the On Demand Expo.

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