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Citation Software Inc.
 Specialists in variable-data publishing since 1986
 
www.CitationSoftware.com     info@CitationSoftware.com


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Save up to $500 on address-cleanup software and variable-data-printing software

JULY 25, 2006 — From now till December 31, 2006, Citation Software is offering special pricing on address-cleanup software, and we?re also offering special pricing on our most popular variable-data-printing software if you buy it at the same time that you buy address-cleanup software. We?re offering three special deals (prices are in U.S. Dollars):
  • DEAL #1 — Save $300 on the Delivery Point Validation (DPV) add-on for the MAILERS+4 Professional software. The regular cost for the DPV add-on software is $690 — BUY NOW AND GET IT FOR ONLY $390. (NOTE: It?s a good idea to get started with DPV now, because the use of DPV software will be a must in 2007 when the U.S. Postal Service changes its rules for CASS Certification — more about this below.)

  • DEAL #2 — Save $400 when you buy the MAILERS+4 Professional software with the DPV add-on software. The regular cost for both products is $2,140 — BUY THEM NOW AND GET THEM FOR ONLY $1,740.

  • DEAL #3 - Save $500 when you buy any version of the PrintShop Mail software along with the MAILERS+4 Professional software and DPV add-on software. EXAMPLE: The regular price for PrintShop Mail Starter Version software plus MAILERS+4 Professional software plus DPV add-on software is $3,135 — BUY ALL THREE PRODUCTS NOW AND GET THEM FOR ONLY $2635. (NOTE: with this deal, you?ll also need to pay a small additional charge for the annual maintenance & support fee for PrintShop Mail — don?t hesitate to call us at 888-260-7316 for an exact price quote.)
Be sure to purchase as soon as possible, because we?re not sure how long we?ll be able to offer these deals!

If the total cost of your order is $5000 or more, you?re eligible to apply for our financing program, which is a time-payment plan for software. Read about it at www.CitationSoftware.com/softwareFinancingProgram.htm.


What is the MAILERS+4 Professional software?

The MAILERS+4 Professional software is a Windows software product that lets you standardize and validate the names and addresses in a mailing list (also known as a a name-and-address database). Using a database provided by the U.S. Postal Service, MAILERS+4 Professional helps you to make sure that each of your addresses is in the correct format, that each of your addresses matches reference information in the database provided by the U.S. Postal Service, that each of your addresses contains the right nine-digit Zip Code (also known as a "Zip+4 Code"), and various other things.

This process of standardizing, validating, and enhancing a list of addresses is known as "CASS processing." CASS stands for "Coding Accuracy Support System," which is a U.S. Postal Service term. Software that can do CASS processing (such as the MAILERS+4 Professional software) is referred to as "CASS Certified software," because each company that develops software that is to be used for CASS processing is required to have the software certified by the U.S. Postal Service to make sure that the software does the CASS processing correctly.


Why would you want to do CASS processing?

There are various reasons to do CASS processing, but these are the two main reason that most people do CASS processing: 1) the U.S. Postal Service will give you discounts on postage when you're sending out a large batch of mail if you process your mailing list with CASS Certified software before putting the names and addresses on the things that you're mailing, 2) if you CASS-process your mailing list, you'll cut down on the number of pieces that are returned to you as "undeliverable" by the U.S. Postal Service.

We offer add-on software for MAILERS+4 Professional that allows you to deal with Canadian addresses, too. If you'd like to know more about this, contact us at 888-260-7316.

What is the DPV add-on software for MAILERS+4 Professional?

DPV is a U.S. Postal Service term that stands for "Delivery Point Validation." The DPV add-on software works in conjunction with the MAILERS+4 Professional software (that?s why it?s called "add-on" software), and it allows you to take the process of cleaning up your mailing list one step further than the procedure described above — because the DPV add-on software actually validates each address as a confirmed delivery point by checking to make sure that the address exists in the U.S. Postal Service's national database of valid addresses. If you use the DPV add-on software, you should get very little mail (or no mail) returned to you as "undeliverable" because of invalid addresses. The DPV add-on software catches problems such as missing or invalid suite numbers and apartment numbers. Experts say that missing or invalid suite numbers and apartment numbers are one of the biggest reasons that mail can?t be delivered.

The U.S. Postal Service has said that Delivery Point Validation (DPV) will become a must in 2007 for people that want to get the same kinds of postage discounts that they are now entitled to when they use CASS-certified software (such as MAILERS+4 Professional) to do CASS processing. After the U.S. Postal Service?s rules change next year, you?ll be REQUIRED to go through Delivery Point Validation (DPV) processing to get the same discounts on postage that you can get by doing CASS processing today.

DON?T WAIT UNTIL 2007 TO GET STARTED WITH DPV! If you do large mailings often, and if you?re currently doing CASS processing for those mailings, you shouldn?t wait until 2007 to start doing DPV processing! There are several reasons:
  • You can save $300 on the DPV add-on software if you buy now.

  • You?ll increase your deliverability rate as soon as you start using the DPV add-on.

  • You?ll get accustomed to using the DPV add-on software before you are forced to do it next year by the U.S. Postal Service.

What is the PrintShop Mail software?

Known as "variable-data-printing software," PrintShop Mail — which is available for both Macintosh computers and Windows computers — lets you create documents that are customized in various ways. In other words: PrintShop Mail allows you to create a batch of documents that are similar yet not identical.

You are probably familiar with the term "mail-merge," which refers to a simple form of variable-data printing in which information in a database is "merged" into a template. One of the most basic examples of variable-data-printing is a mail-merge procedure that puts a different name and address at the top of each letter in a batch of letters. Many people are familiar with this concept. But the PrintShop Mail software can go far beyond a simple mail-merge situation — PrintShop Mail lets you put different text throughout each document within a batch; it lets you put different pictures on various documents within a batch, it lets you vary the positions of the text and pictures on different documents within a batch, it lets you print variable text on an angle, and much more.

There are many situations in which it makes sense to create batches of documents that are tailored for the people that are going to be reading the documents. One such situation is direct-mail advertising. (The MAILERS+4 Professional software and the DPV add-on software are in widespread use by companies that do direct-mail advertising — that is why we are offering special low pricing when you buy the PrintShop Mail software along with the MAILERS+4 Professional software and the DPV add-on software.)

Studies have shown that the response rate for direct-mail advertising can be higher if you customize your direct-mail documents — compared to the response rate that you?d get if you sent virtually identical documents to all the recipients in your mailing list. Here is a simple example of a situation in which it might make sense to create customized direct-mail documents.
Let?s say that you are the sales manager for a car dealership that sells Jeeps, and let?s assume that you have available a list of people that have visited the dealership or called the dealership to talk about buying a particular kind of vehicle. We?ll assume that your list contains each person?s name and address, and it also contains the model name of the type of vehicle that each person is interested in.

In an effort to draw these people into a second discussion about possibly buying a Jeep, you decide to send out a postcard to each person, inviting him or her to visit the dealership on a particular Saturday for a buffet breakfast and a free test drive. Well, you could just send out a postcard containing the person?s name and address, along with the details of the invitation. However, each of the people to whom you are sending a postcard might be more likely to read the postcard carefully if the postcard contained a picture of the model of Jeep that the particular person has expressed interest in. And — if the salespeople at your dealership have been diligent about collecting data — you might be lucky enough to have additional information in your name-and-address list that would allow you to do even more customization. For example, if your database contains information about the preferred color of the vehicle that each person is interested in, you could even make sure that color of the Jeep that?s pictured on the postcard is the color that the person prefers. So, Jane Smith might get a postcard with a picture of a red Jeep Wrangler; Sam Atkins might get a postcard with a picture of a black Jeep Liberty; Carl Smithfield might get a postcard with a picture of a green Jeep Patriot, and so on.

If you think about it for a moment, you can probably envision how a batch of customized postcards with pictures of different Jeep models might bring in more people than a batch of postcards that are all the same except for the name and address.

The PrintShop Mail software makes all of this possible!

You can get more details about the PrintShop Mail software by clicking the following link:

  www.CitationSoftware.com/SolutionFinder_VarDataPandP.htm#ATLS_PrintShopMail

You can download a free trial version of the PrintShop Mail software by following the instructions below.
  • Point your browser to www.CitationSoftware.com/Downloads.htm. This will give you an alphabetical list of products that can be downloaded from our Web site.

  • Scroll down the list until you come to the PrintShop Mail products.

  • Click the "Download it" button for the version of PrintShop Mail that you?re interested in (Macintosh version or Windows version).

  • Follow the instructions on the screen.

To refresh your memory — here are the special deals that we're offering. Remember, you must buy before December 31, 2006 to get these savings.
  • Save $300 on the Delivery Point Validation (DPV) add-on software for MAILERS+4 Professional. (Buy it now for only $390 — the regular price is $690.)

  • Save $400 when you buy the MAILERS+4 Professional software with the DPV add-on software. (Buy both products now for only $1,740 — the regular price for both products is $2,140.)

  • Save $500 when you buy any version of the PrintShop Mail software along with the MAILERS+4 Professional software and the DPV add-on software. (EXAMPLE: Buy the PrintShop Mail Starter Version software plus the MAILERS+4 Professional software plus the DPV add-on software for only $2635 — the regular price for all three is $3,135.) Note that you?ll need to pay a small additional charge for the PrintShop Mail Maintenance & Support fee. Call us for an exact quote — or request an exact quote by sending email to info@CitationSoftware.com.

Thank you very much for taking the time to read this — and be sure to contact us TODAY at 888-260-7316 to place your order, to get your questions answered, or to arrange for a free on-line demo.
 




    
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