Atlas Software BV finishes the job of adding PPML to PrintShop Mail for Mac
SEPTEMBER 13, 2000 —
At the recently held Seybold Conference in San Francisco,
Atlas Software BV (http://www.printshopmail.com/)
announced that it has completed the job of adding Personalized
Printing Markup Language (PPML) as a supported print technology
in the Macintosh version of PrintShop Mail. A Beta version of
this PrintShop Mail product was demonstrated at Seybold by Atlas
Software BV and by Xeikon. Atlas demonstrated the PPML-producing
capabilities, and Xeikon demonstrated the PPML-consuming (viewing)
What is PPML?
PPML is a new XML-based software standard for variable-data
printing. The PPML standard was developed by the The Digital
Printing Initiative (PODi). PODi (http://www.podi.org)
is a not-for-profit
multi-vendor initiative that's working to develop the market
for digital printing.
PODi developed the PPML standard to create commercial impact - to
actually change the economics of personalized printing. PPML will
allow personalized print to be more flexible, easier to use, and
more affordable to produce. PPML supports a full range of
on-demand printing ranging from the office environment to
high-speed production environments.
Why is PPML Needed?
Since the advent of digital printing in 1993, it has been
possible to print high-quality, full-color, personalized
documents. However, the market potential of this technology
has not been realized. One reason is that there has been no
industry standard for printing color pages with high-quality,
Absent an industry standard, different vendors developed
proprietary methods and proprietary file formats for
specifying reusable or variable page content. This
situation made it difficult for interested developers
to anticipate a broad market.
To address this problem, seven member organizations of PODi
voted unanimously to develop a new standard print language
for personalized printing. Since then, more companies have
joined the initiative; currently fifteen companies participate.
Some of these are: Adobe Systems Incorporated, Barco, EFI,
Hewlett-Packard, IBM, Indigo, and Xerox. Six additional
companies participate as non-voting observers.
How Does PPML Work?
PPML lets a printer cache recently used images so that they
can be reused without being downloaded repeatedly. This can
result in a tenfold reduction in the amount of data generated
for a print job, and a corresponding reduction in network traffic.
Additional information can be obtained at www.podi.org.